Video Marketing – The 21st Century Take On Marketing

Marketing a product is indeed one of the most crucial and intricate tasks that need to be carried out. Before the sales pitch is finalized, the product or service needs to have a credible edge to it, not just for its quality authentication but also to magnify its marketability.

How is Marketing materialized?

Every firm has a team of spirited individuals who are are tasked with this process. Promoting the product or service constructed by their fellow workers is a job that comes with pre-ordained rules. The fate of the company and everyone associated with it depends on the capabilities of the Marketing Team and their capability to come up with realistic, dynamic, and pocket-friendly strategies to boost the sales of the product. Since this step precedes the final sales, it must be planned, coordinated, and rightfully deliver on its estimates.

This job is a technical job partnered with creativity and experimentation. Of course, the conventional methods of reaching the masses pre-exist. Brand promotion is simply the most simple and trusted way to go. Persuading the consumer base based on the established brand name the company has acquired over the years is perhaps the most readily acceptable. The undertaking, as mentioned earlier, is done through advertisements and direct sales.

Rebirth in the 21st Century-

But what sets apart any enterprise is its take on the same old convention with a renewed outlook. With the advancement of technological reach, the paradigms have shifted. Businesses, in their entirety, have transformed in dealings. Instead of continual dependence on direct sales and registering with physical stores, almost all entrepreneurs have boarded the ‘digital’ train.

With access to smartphones and the internet, the consumer base has experienced a major reposition, too! Online marketing has become the norm. Various stores, brands, styles, price range, etc., have revolutionized the various Marketing trends, almost totally and permanently.

A New Age-

Thus, to move with the ongoing drift towards the world of the internet and smartphones, marketing has been modified into Digital Marketing. This marketing mode takes leverage of the widespread digital consumption and uses online-based platforms to promote products and services.

Probably, the most prevalent mode of digital marketing experienced today is – Video Marketing. An extensive and innovative campaign, video marketing incorporates audio and visual data in representing the product or service and what it stands for. These video clips include introductory how-to clips, explanatory videos, and brand-specific messages.

Videography has experienced an incredible boost too. Complicated technicalities have been replaced with sophisticated equipment enabling various websites, applications, and software to emerge. These assist and simplify the process of the video-making campaign. Donkermedia is one such platform – where all your video marketing needs can be met with. This Netherlands-based Media Company translates your product motto into a short animated video clip.

The Marketing team minutely assesses what the audience wants to feel, hear and see. Conveying the message becomes so much easier with this trend, for such videos are so much more accessible, simple to watch, and impactful on the audience. Appealing to various humane aspects of the consumer is another strong business tactic.


Brandon Ingram created Galactic Squid and he hopes to see his site to touch the heights that it deserves. Brandon loves to write about tech and gaming.

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