A consistent flow of visitors is a must for any successful website and business. However, most business-persons usually resort to archaic ways to ensure this. Over-used and boring methods of increasing SEO are very common. They are being used all around the web-world.
In the age of growing technology, there are multiple ways to engage audiences. These ways are often neglected by brands that are new to the website business. So what are these unique ways that can help you and your website? In this article, we have listed down 7 innovative ways that will ensure that your website receives more traffic and engagement. These will help to give a new and exciting face to your brand.
- Utilise Long Tail Keywords
Many websites that are new in business often over-utilise the wrong keywords in order to gain traffic for their website. However, this results in a negative impact on their business. Many web developers do not know that Google’s SEO algorithms are very complex. They specifically target the complicated behavior of users. In recent times, users have been searching for very specific terms. It is important to know what these terms are and then to use them in your content. Creating content around long-tail keywords will help you stand apart from your competition and will buy adsense safe traffic for your website. Over-stuffing keywords that are obsolete is an archaic way of doing business. What is important is to make smart use of the right keywords.
- Invite Guest Writers
Most of the internet users are looking for content that is unique, informative, and engaging. Inviting guest writers to contribute to your blog can help you create such content. It is important that your content gives quality information about your service/product. Many professionals of different fields work as freelance writers willing to contribute their knowledge. You can make use of them by inviting them to write for your website. This will give authenticity and expertise to your brand. This will also increase your reach. More people will be intrigued to read your content and your website’s traffic will automatically increase.
- Generate Links
An easy way of getting higher traffic for your website is by creating links to your content. Search engines usually have an algorithm that counts the number of times your content has been linked and then gives you a rank based on the same. The links you generate gives your website a sense of trust in the eyes of Google and others. An innovative way of capturing this is by linking your work within your work. What this means is that when you write a blog post, you can insert the link to your other posts within it. This will generate the readers’ interest. It will intrigue them to read more of your content. In addition to that, it also createsunique content, and external websites can link that. This will increase your ranking in an instant!
- Increase Your Online Presence
Simply being present on Facebook and Instagram is not enough. What is important is to engage with the audience on all social media platforms. Analyze and monitor your views and likes to understand what kind of content is working best with your audience. Always be quick in replying to messages and comments. Join relevant group discussions and make full use of hashtags. Find questions on sites like Quora and Reddit that are related to your brand and knowledge. Write interesting answers and share your content on the same.
In comparison with other sites, LinkedIn groups, answers, and pulse are great features that can help you to generate traffic for your business. Twitter chats, which use hashtags, are also a great way to hold conversations on a particular topic. WhatsApp and Telegram are the services being used by successful businesses to send the links of their content to interested users. All of this will enables you to make an online community for your brand.
- Organise Online Campaign and Webinars
Recently, many websites and businesses are taking up campaigns on social causes to increase their presence. In a campaign, the organisers set a particular period of time, during which they generate different types of content on a particular topic. Videos, audios, graphics, articles, posts are put up by engaging with the community’s experiences and answering the community’s questions. Campaign help you achieve multiple tasks; they help you generate unique and interactive content, they give a social relevance to your brand, and they also create a community of followers for your website.
Webinars or Lives are also interesting sources for generating online traffic. Unique information is something that can interest a large number of people. You can ask industry experts to conduct a session or answer questions on your website or social media platforms. Audiences who are interested in your brand will join these webinars/lives to get more information. This will generate great popularity for your website. It will also make a special space for your brand in the eyes of the experts.
- Initiate a Mailing Community
Email marketing is a powerful tool for any online business. A very simple way of utilising this is to add your brand’s name and logo to every mail that you send. This will help in making your brand visible to all those whom you mail. You can also create a list of email addresses of your past or potential clients. Periodically send them reminders about your products, schemes, discounts, content, campaigns, and webinars. It would also help to start a newsletter service that details all of this in an engaging manner. This can be sent weekly or monthly to the members of your mailing list.
- Run Discounts and Challenges
If you are a commercial service/product, then a great way to increase your business is by offering discounts and challenges. Make sure that these are explicitly visible on the first page of your website itself. If a user visits your website and sees exciting discounts and offers, she will instantly get interested in buying your product. She will also spend more time on your website in order to know more about what you have to offer.
Challenges are another interesting way to generate website traffic. You can involve your website visitors into a simple challenge, which can make them win some stuff. Make them do some tasks on social media and ask them to tag your brand. This will create a chain effect which will help in sharing your brand’s information with the followers of your followers. This will engage a large audience and will massively increase your brand’s presence.
- Indulge in Offline Promotion
Offline promotion still goes a long way in determining the success of a business. Printing different merchandise- posters, postcards, mugs, t-shirts, stationery, calendar- for your brand can increase its visibility. These products can also be used as greeting gifts on special occasions and festivals. You should also attend conferences about issues that are related to your product. If possible, also attempt to put up stalls in the venue for the sale and promotion of your brand. This will help in channelizing the energy of interested audiences and will bring them to your brand’s website.